Staring at a blank canvas is often the most intimidating part of the creative process. While the notion of infinite possibilities feels liberating, in practice, the openness can actually be paralyzing. This is why anyone who has spent any time in the creative field knows that creative work actually thrives on constraints.
A blank canvas, though, is what the start of a new shoot – like the one I’m embarking on with Ianos Watches – can often feel like. Without proper planning and a little pre-shoot preparation, it’s easy to dive into the project feeling a little headless. Luckily, I have a short checklist of things I do when warming up to a shoot that helps give me direction. Done right, it’s a ritual that I enjoy with almost as much excitement as the shooting and editing process.
In this multi-part content series, I’m going to bring you along on the start-to-finish process of shooting the Mihanikos – the latest diver from Ianos Watches – in hopes that it helps you in your creative endeavors (whether you’re shooting for yourself or someone else).
Without further delay, here’s a look at how I tackled the planning phase of my shoot with Ianos!
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