How to create the jacket watch shot

How to create the jacket watch shot

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This tutorial was originally published on Instagram Stories. You can find it in its original format as a highlight on the Watch Studies Instagram profile.

How to create the jacket watch shot

Styling a watch shot is all about pairing it with complementary items that, when displayed together, collectively help to tell a compelling story. Cameras, watch tools, and everyday carries are unsurprisingly amongst the most common styling props seen across the 'gram.

One of my favorite items to pair a watch with is a jacket. While it might have something to do with the fact that I live in a city that is perpetually in jacket season, I also think that the right choice of outer layer – its texture, pattern, hardware, colors – can really elevate a watch shot. And let's be honest, at least half of what makes a watch shot great has nothing to do with the watch itself. I digress.

By extension of my love for jackets, one of my favorite shots lately has been the jacket shot. A simple layering of a watch on top of a well curated jacket as an expression of style and aesthetic partnership. In today's tutorial, I cover 5 ingredients that can make jackets a powerful go-to when you're styling your watch shots. Enjoy!

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