This tutorial was originally published on Instagram Stories. You can find it in its original format as a highlight on the Watch Studies Instagram profile.
Ah, the grid. Another nuance and byproduct of our modern day Instagram culture. Whether you love to hate it, or hate to love it, it's a part of your profile and presence on the platform, so you might as well do it right.
I'm a strong believer in cohesion over consistency. Your posts don't have to all look the same, but they should work well when placed together. Cohesion makes the whole of your grid feel greater than the sum of the individual posts.
The irony is that there is no single way to do it `right`. Aesthetic quality is in the eye of the beholder, after all. But what you can do, and incidentally, what I can teach you about today, is to be intentional about your grid. Figure out what you want to create, and then commit to it, post by post. Here's a look at how I do it. Enjoy!
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