If a photoshoot were a meal, the shooting process is unsurprisingly the main course. For me, it’s where the most amount of time is typically spent and it’s where the bulk of the work in a project is typically completed. When done right, it’s also the part that leaves me feeling (creatively) satisfied, full, and excited for what’s next.
Perhaps to many people’s surprise, the shooting stage of a photoshoot is fairly fluid. Experimentation is done on the fly and, as cliche as it sounds, a lot of what drives the direction of the shoot comes from ~going with the flow~. Not every idea, setup, or angle is going to work and so the shooting schedule needs to account for a certain amount of throwaway work too. And as you’ll see below, shooting a watch is as much about learning about it as it is about capturing it.
In part 2 of this content series with Ianos Watches, I’m going to take you through some of the highlights of shooting the Mihanikos – Ianos’ bold rendition of a diver inspired by Greek sponge divers. Over the course 3 days, 10 final photos were created from 26 selects, 175 imported raws, and likely an extra 100+ unused photos left on the sd card. This is what I’d consider an efficient shoot, with credit owed to the fact that I’ve shot this watch before.
Let’s dive in!
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