Watch this HODINKEE flatlay come to life

Watch this HODINKEE flatlay come to life

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This tutorial was originally published on Instagram Stories. You can find it in its original format as a highlight on the Watch Studies Instagram profile.

Watch this HODINKEE flatlay come to life

I love a good editing challenge. I mean, I love editing in general, but when there's an issue that editing can uniquely fix, I'm all in. The challenges are always inadvertent of course and inevitably only present themselves in the post process. But right after the initial moment of panic (from the need to reshoot) has passed, there's often a moment of ambition that sets in. I think I can fix that?

Take this flatlay featuring the new volume of HODINKEE magazine, for instance. The new and vibrant blue of the cover was too attractive to not throw in front (or under, in this case) the lens immediately. I already knew I was going to need to go heavy on the local adjustment to bring the blue back (I'm very used to that). What I didn't anticipate is the effect of the blue being casted on the surrounding objects, namely that brown Bark & Jack coffee bag. Toss in an unfortunate reflection of my face on the bezel and well, let's just say I had my work cut out for me.

In today's editing timelapse, you'll see the thrill of the rescue mission happen in real time. It goes by quick (1500x the actual speed), but man was it fun. Enjoy!

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